Benefits of Visual Storytelling

Benefits of Visual Storytelling

 

Visual storytelling presents numerous benefits. One of them is that visual storytelling enhances engagement. The use of visuals captures the audience’s attention, making them concentrate and follow the story from start to finish. That is unlike the use of text, which can cause a reader to drift once in a while and lose the flow of a story. 

Additionally, visual storytelling encourages memorability and enhances information remembering. The use of Visual cues, images, and infographics encourages memorability since the images capture the audience’s thoughts. That way, the audience finds it easy to remember and process information seen than heard or read. 

Also, visual storytelling evokes emotions within the audience. The use of visuals and photographic content stirs emotions within the audience. The audience is able to put themselves in the place of the characters in the narrative. That way, the audiences are able to relate to the things that happened a long time and can learn from them. Also, the use of visual cues causes the audience to develop empathy and understanding. Hence in circumstances of social injustices, the audience can learn a thing or two by having a better understanding of the situation. 

Moreover, visual storytelling overcomes language obstacles. The use of visual cues makes it possible for everyone to understand what is being communicated, without having an understanding of the language spoken by the visual storyteller. Everyone can follow and understand a story when told using visuals.

Additionally, visual storytelling facilitates the clarification and simplicity of a complex idea or theme. The use of visuals makes it possible to collapse a lengthy and complex idea or concept, thus, boosting simplicity and clarity. That way, everyone understands the message being put across. For the audience that has not gone to school or has no grasp of the history of the society, the simplest and clearest way of communicating a message to them would be through the use of visuals. Visual storytelling accommodates everyone, even kids.  

Lastly, visual storytelling enables the establishment of personal connection. A storyteller must use visual characters and circumstances that an audience can associate with when telling a story. If an audience is able to relate to the characters and situations depicted in a story, they can do a lot of soul-searching and retrospection. They are able to understand the situation, and trust between the audience and the artist telling the story brews.     

Conclusion

Vincent Valdez’s use of art in storytelling is inspiring and challenging. His origin and interactions in his early years of life inspired him to focus on artistry. He has mastered the art of creating an emotional connection with his audience and is dedicated to utilizing his visual storytelling abilities to bring change to society. Valdez’s art will continue to stir the conversations on the uncomfortable and unjust truths in the society and cause everyone to want change.